Who is Jeff Lockwood?

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Jeff Lockwood isn’t just a painting contractor—he’s a business builder, mentor, and one of the painting industry’s most trusted voices. For over 17 years, Jeff has grown his company into a nearly seven-figure success—not in a major city, but in a rural region with just 167,000 people spread across an area twice the size of Rhode Island.

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Backed by his supportive family and a skilled team of painters and subcontractors, Jeff has proven that with the right systems, a small-town business can generate big-time results. His company has won multiple "Best Painting Company" awards, and his work has been featured in national publications and local media alike.

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Recognized for his practical, no-fluff approach, Jeff was invited to speak on the expert panel "How to Become a Selling Machine" at the Painting Contractors Association Expo in Orlando, Florida. He has authored 6 books for painting contractors—including Paint Smart, Not Hard, Mastering the Numbers, and Pitch, Paint, Profit just to name a few.  His books have helped hundreds of painters all over North America gain clarity, confidence, and profitability in their businesses.​  If you're a painter looking to stop guessing and start growing, Jeff's books and coaching services are the roadmap you've been looking for.

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Jeff is also an experienced speaker and has shared his expertise at industry events like the Painting Contractors Association Expo and the Paint Pro Revolution Summit.  Jeff has appeared on nationwide television, local radio and podcasts. His publishing brand, Painting Biz Publishing, focuses on creating resources specifically for painting contractors.

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Check out this recent, personal interview on "Cut & Candid".

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How Jeff Can Help Your Painting Business:​

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1. Boost Your Sales: Learn how to close more deals by refining your sales process and communication techniques

2. Optimize Your Marketing: Attract quality leads with actionable marketing strategies tailored to your business and local market.

3. Master Estimating and Pricing: Confidently create profitable estimates that reflect the value of your work.

4. Streamline Operations: Improve productivity with efficient systems for managing employees, clients, and projects.

5. Achieve Personal Freedom: Build a business that works for you, so you can spend more time with your family and enjoy financial independence.

 

Jeff’s coaching style is practical, approachable, and results-oriented. He understands the unique challenges painting contractors face because he’s faced them himself—and he’s here to share what works.

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Why Choose Jeff Lockwood?

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• Proven Track Record: Built and sustained a successful painting business in a competitive market.

• Deep Industry Knowledge: From estimating and production to marketing and networking, Jeff knows the ins and outs of the painting business with over 17 years experience.

• Passion for Teaching: Jeff’s mission is to see others succeed, providing step-by-step guidance tailored to your goals.

 

If you’re ready to take your painting business to the next level, Jeff Lockwood is the mentor/coach who can help you get there. With his support, you can overcome obstacles, increase profitability, and build a business that reflects your hard work and vision.