Who Exactly Is Jeff Lockwood—and Why Are Painters Talking About Him?
Jeff Lockwood isn’t just a painting contractor—he’s a business builder, industry mentor, bestselling author, and one of the most trusted voices in the painting world today. For nearly two decades, Jeff has taken what most painters would consider an impossible situation and turned it into a standout success story.
He built a near–seven-figure painting company not in a booming metropolis, but in a rural region of only 167,000 people stretched across an area twice the size of Rhode Island. No large population. No endless demand. No easy path.
And yet he still scaled to the top.
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How? By mastering systems, sales, production, leadership, and the business side of painting better than almost anyone in the industry.
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Backed by a dedicated family, a talented crew, and a network of skilled subcontractors, Jeff grew Lockwood Painting into a multi-award-winning brand known for premium quality and unmatched professionalism. His work has been showcased in national publications, local media, and high-profile custom home projects.
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Because of his proven results and practical, no-fluff approach, Jeff was invited to speak on the expert panel “How to Become a Selling Machine” at the PCA Expo in Orlando, Florida—one of the industry's top stages.
He is also the author of numerous game-changing books for painting contractors, including:
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Paint Smart, Not Hard
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Mastering the Numbers (an Amazon bestseller)
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Pitch, Paint, Profit
…and many more.
Painters across the world credit Jeff’s books with helping them gain clarity, confidence, and profitability—fast. His coaching programs have become the go-to resource for painting contractors who want to stop guessing, stop struggling, and finally start building a business that grows consistently and profitably.
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Jeff’s influence extends far beyond his own company. He is a sought-after speaker who has shared his expertise at:
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The Painting Contractors Association Expo
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Katie Simons’ Paint Pro Revolution Summit
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Lucas Jensen’s Forward Thinking Podcast
He has appeared on nationwide Christian television (TBN), local and national radio programs, and podcasts, bringing inspiration and real-world business insight to audiences everywhere.
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His publishing brand, Painting Biz Publishing, launched in 2024, is the first dedicated imprint creating powerful resources exclusively for painting contractors—books, guides, tools, and systems designed to transform businesses from the inside out.
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If you're a painter tired of spinning your wheels…
If you want real guidance from someone who’s done it—and done it at the highest level…
If you want the roadmap, the support, and the coaching that actually produces results—
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Jeff Lockwood is the mentor you’ve been looking for. Painters don’t just want to work with him—they line up for the chance.
What are painters saying about Jeff Lockwood?
Check out this recent, personal interview on "Cut & Candid".
Why is Jeff Lockwood the business coach new painters are turning to when they’re ready to start winning ?
​​Jeff’s coaching style is practical, approachable, and laser-focused on results. He doesn’t talk theory—he teaches what actually works in the real world because he’s lived it, tested it, and refined it over nearly two decades in the industry.
He knows exactly what painting contractors struggle with, and he’s committed to helping you break through every barrier standing between you and a thriving, profitable business.
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Here’s just a glimpse of what Jeff can help you master:
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Master Estimating & Pricing
Create accurate, profitable estimates with confidence—no more guessing, undercharging, or hoping for the best. Jeff shows you how to charge what you’re worth and win the right jobs.
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Boost Your Sales
Close more deals with a polished sales process, stronger communication, and proven strategies that turn more leads into paying clients.
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Optimize Your Marketing
Attract higher-quality leads using simple, smart, and actionable marketing systems tailored to your business and your local market.
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Streamline Your Operations
Run a smoother company with efficient systems for managing employees, clients, schedules, and projects—so you can produce more work in less time with far fewer headaches.
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Achieve Personal Freedom
Build a business that supports your life—not one that consumes it. Jeff will help you create the financial stability and personal freedom you’ve always wanted… including more time with the people who matter most.​​
Why Jeff Lockwood? Because Winning Painters Choose a Winning Coach.
Choosing Jeff Lockwood means choosing a coach who has actually done what most painters dream of doing. Jeff didn’t just build a painting business—he built a resilient, profitable, award-winning company in a competitive rural market where every job, every client, and every reputation touchpoint matters. His long-standing success isn’t luck; it’s the result of nearly twenty years of refining systems, sharpening strategies, and mastering every part of the painting business from the ground up.
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Jeff brings a depth of industry knowledge that few can match. He understands estimating, production rates, project management, marketing, leadership, subcontractor systems, and client communication at an expert level because he has lived these challenges every single day in his own company. When he teaches, he’s not repeating theories—he’s sharing real-world solutions that have stood the test of time and delivered real results.
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What truly sets Jeff apart, though, is his passion for teaching. He is driven by a genuine desire to see painting contractors succeed, especially those who feel stuck, overwhelmed, or unsure of their next step. His coaching isn’t cookie-cutter; it’s personal, practical, and tailored to your exact goals. Jeff meets you where you are and guides you through the steps that will help you grow with confidence and clarity.
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If you’re ready to elevate your painting business—to overcome the obstacles holding you back, to increase profitability, to build stronger systems, and to finally run a business that reflects your hard work and vision—Jeff Lockwood is the coach who can help you get there. With his experience, guidance, and encouragement, you won’t just improve your business… you’ll transform it.
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Let’s build the painting company you’ve always imagined.
