Meet Jeff Lockwood
Your Painting Business
Coach / Mentor
Why not put a coach in your corner?
Brothers and Sisters of the Brush,
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Are you just starting out in the residential painting business? Struggling to secure jobs and turn a decent profit?
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Reflecting on my journey over the last 16 years, I remember wishing I’d had access to a painting business coach—someone to answer all my questions about the business side of being a residential painting contractor. I’m certain that having a mentor back then would have saved me thousands in wasted marketing, unnecessary equipment purchases, and poor project and client choices.
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Today, I’m here to share that experience with you through my professional business coaching services. Let my years of industry knowledge guide you to success without the costly trial and error. Subscribe today—you won’t regret it!
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Jeff Lockwood has been running Lockwood Painting in South-Western Ontario, Canada, since 2008, with the support of his family, an amazing business partner, and a talented team of painters and subcontractors. Despite serving a small rural area of 167,000 people—about double the size of Rhode Island—Jeff's company has maintained an impressive average annual sales level close to $1 million.
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Lockwood Painting has been awarded "Best Painting Company" multiple times, and Jeff was recently invited to speak on the expert panel "How to Become a Selling Machine" at the Painting Contractors Association Expo in Orlando, Florida. He’s also the author of "Paint Smart, Not Hard," a book filled with tips, tricks, and business strategies for new painting contractors, available on Amazon and in the “Shop” section of this website.
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In addition to running his business, Jeff is available for speaking engagements across North America. With years of experience as a motivational speaker, he’s presented to both intimate and large audiences, and he’s been featured on local radio and national television. Bookings for speaking engagements are now open.
How can I benefit from hiring a Painting Business Coach?
What makes a Painting Business Coach worth the investment of time, energy, and money?
There are many benefits, but here are six of the most important reasons.
1. Boost your confidence. The support of a great painting business coach, who gives you encouragement and space to work out challenges on your own, will boost your confidence. It can help you handle conflict, crises, and challenges with greater ease.
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2. Gain some perspective. We don’t know what we don’t know. With a fresh set of eyes, and vast experience, a painting business coach can help you see and mitigate your blind spots. They can ask questions that challenge you to think critically and creatively, and act as a sounding board for your ideas.
3. Leave your comfort zone. It’s easy to fall into the “we’ve always done it this way” trap. A business coach can push you to try new things, but also help you weigh the risk vs. rewards of a new challenge.
4. Improve your leadership skills. Most painting business coaches will offer insights and exercises around personality and leadership styles. By assessing your strengths and weaknesses, you can delegate certain tasks and stay in your zone of genius—all of which will make you a better and more strategic leader.
5. Boost your productivity. Doing what you do best, and helping your team do the same, increases efficiency and morale. That’s a recipe for massive productivity gains. Plus, a painting business coach will also hold you accountable for the goals you set, which increases the likelihood you’ll meet them.
6. Make you more money. A good painting business coach will help you clarify your goals, craft a solid strategy, identify which actions are most likely to increase profits, and hold you accountable for implementation. That usually adds up to more money in the bank.
A recent Painting Contractor Association survey showed that painting business coaches are the second most used professional services by painting contractors today.